Wildly Appropriate

Presentation: DNA-Level Web Findability

Jan 25, 08:41 PM

Many thanks to Peter Morville for reminding me about the need for usability testing of presentation titles. As originally delivered at the Ann Arbor IT Zone on January 24 my presentation was titled Architecting Findability. The new and improved title is: Designing Web Findability Into Your Site's DNA (8mb PPT file)

Or for you iWork 06 users: 6.7mb Keynote 2 file in a ZIP for safe transit.

Some of the points that I make in the presentation include:

• Having a talented and proficient information architect on your team who's following "best practices" does not guarantee that the site you end up with has search engine visibility hard-wired into its deep structures
• Attaining this baked-in web findability requires adoption of specific methodologies by your IA/design team
• It's important to spend time and money up-front on this search-engine-friendly-to-the-core IA work - organic performance improvements cost less over time than SEM/PPC

I conclude with specific tactics that IAs can utilize in their practice in order to better attain the DNA-level findability results that I'm sayin are quite within reach of any competent practicioner given the right mix of methodologies and expertise.