Wildly Appropriate

Required Reading: Spam Farms of the Social Web

Niall Kennedy's blog is required reading. Always. But today especially. Today he talks us through a tangled web of spammers and affiliate marketers and Digg trolls and Bangledeshi holding companies... all of which are colluding to help boost the search engine visibility of a dentistry practice's website (of all things!) in a world where the pay-per-click costs for keywords in the dentistry space can reach $18.00 or more. Check it out: The Spam Farms of the Social Web.

Pay an agency $75 a month to get six blog posts written about your goods and services... which then pushes your stuff upwards in the organic SERPS.. or spend $1000 a day to play the PPC game? Easy to see why spam in social networking sites is happening so much and so fast.