Wildly Appropriate

Stunt Train SEO Marketing Manifesto

Nov 28, 09:16 AM

Illustrator/Marketer/Blogger-genius Hugh McLeod is an incredibly gifted meme-maker and dots-connector. He took the voluminous "markets as conversations" meme from The Cluetrain Manifesto and came back with a tight, smart, and ultimately more useful version of this gospel: the Hughtrain. That was many moons ago and in the time since then McLeod has gone on to prove its teachings to be very effective (see global microbrands). He's now issued a challenge on his blog for his readers to submit their own manifestos In 500 words or less!. One of the recent "winners" comes from an SEO guru and it's great! Here's a taste:

1. SEO is a marketing school of thought…not a process. There are plenty of people that understand the process, and don’t “get” SEO. Here’s the process - SEObook, SEO glossary, and Ranking factors. There’s still only ten spots that matter.

3. Search increasingly impacts every form of media. Every media distribution point is doing their best to incorporate search to personalize the conversation rather than just screaming at random people.

5. Any marketing decision impacts search engine rankings - and vice versa TV, radio, print and other ads can all be used for attracting links. Want to use all flash as the homepage? Pick a different school of thought.

6. Creating a “purple” idea is much easier than begging for links. There is always an extraordinary, remarkable new angle to any industry. SEO is about understanding the indirect correlation of things to execute on great ideas that no one else has envisioned by having a unique perspective on marketing. Looking for quick fixes and the latest loophole is NOT SEO. Drinkbaiting is SEO - if you can’t figure out why - you’ve never spent a full 40 hour week asking for links.

8. Top rankings won’t fix a shitty product

Pretty good stuff. Check out the entire Stunt Train SEO Marketing Manifesto.

Question: what ever happened to the IA Manifesto 2.0?