Wildly Appropriate

dan klyn's blog on information architecture and such

Yahoo Reorg Mission Statement

Dec 6, 01:15 PM

In the wake of public grousing by Yahoo! senior VP Brad Garlinghouse about Yahoo!'s lack of focus and depth and his Peanutbutter Manifesto comes news today that the company is doing a re-org. The mission of the re-org was something I thought was worth teasing-out and considering here:

Yahoo!'s mission is to connect people to their passions, their communities, and the world's knowledge
Hmm... I'm hoping to find time to read Charlene Li from Forrester's take on all this.

 

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My name is Dan Klyn, and I'm an information architect.

I work with amazing people at a nonprofit company called Flannel in Grand Rapids, Michigan.

I also teach IA in the library science programs at the University of Michigan and at Wayne State University.