What's a Mullet Strategy? You know.... Business up front (web 1.0 bullhorn style on the home page and key section/category pages) and Partyaaah in the rear (web 2.0 user comments and tags and filthy chaotic "contributions" on secondary pages that're 2 clicks away from most major entry/exit points)...

My name is Dan Klyn, and I'm an information architect.
I work with amazing people at a nonprofit company called Flannel in Grand Rapids, Michigan.
I also teach IA in the library science programs at the University of Michigan and at Wayne State University.