Wildly Appropriate

dan klyn's blog on information architecture and such

Web 2.0 Mullet Strategy

Jul 27, 09:42 AM

What's a Mullet Strategy? You know.... Business up front (web 1.0 bullhorn style on the home page and key section/category pages) and Partyaaah in the rear (web 2.0 user comments and tags and filthy chaotic "contributions" on secondary pages that're 2 clicks away from most major entry/exit points)...

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dan.klyn@gmail.com

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My name is Dan Klyn, and I'm an information architect.

I work with amazing people at a nonprofit company called Flannel in Grand Rapids, Michigan.

I also teach IA in the library science programs at the University of Michigan and at Wayne State University.