Wildly Appropriate

Immanent Relaunch: Meijer.com

Based on a former colleague at Fry's facebook status, I'm gonna speculate that the new Meijer website is about to go live, and that it was built on Fry's Open Commerce Platform. I'll have to do some more digging to see whether Meijer's agency of record Devito Verdi led the creative for the new site or whether that piece was also done by Fry. Exciting, especially since Sears Holdings recently re-launched the Kmart.com site in a manner which suggests they threw away their OCP infrastructure in favor of whatever it is they're running on top of now.