Wildly Appropriate

You Know When People Say "Unbelievable?"

Like me, you might know somebody who uses the word "unbelievable" as if it was interchangeable with the word "wow". I'm cool with that. Except that just now my Google Reader showed me something that I find to be truly unbelievable. This company for me is a Lovemark, and I refuse to give even tiny amounts of search engine visibility to this story about this company and a purported interaction it had with a customer. So instead of copying the text into this blog posting or linking to it, I'm using workarounds. Here's what's supposedly an email reply the customer got from the upper eschalon of the company in question's management:

What do you think? Is this credible? B.J. Fogg says that credibility can be used interchangeably with the word believable. BGR is saying that the email is "certainly a direct response from the ****.com domain, which is only available to employees of the company". How did BGR become so certain that this email is authentically from this company's domain? To me, having only seen this blog posting ... from a blog I enjoy and thought was fairly credible ... I just can't believe this. UNBELIEVABLE!

That's devotion beyond reason is what that is...