Video Merchandising for eCommerce
Apr 11, 12:35 PMWow. This looks pretty sweet:
Shopflick is a new social experience where you can connect with your favorite sellers and products at their online stores, share their videos with your friends and embed them in your social networks and blogs.Take note that they're describing this as a social experience... where some of us might call it shopping. But with everything we know from Paco Underhill about higher average order values and probabilities-for-purchasing being so strongly correlated with social activities during the shopping experience... this ShopFlick thing is looking smarter and smarter to me the more I poke around inside of the private beta.
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My name is Dan Klyn, and I'm an information architect.
I work with amazing people at a nonprofit company called Flannel in Grand Rapids, Michigan.
I also teach IA in the library science programs at the University of Michigan and at Wayne State University.