Wildly Appropriate

Meijer Twitter Marketing FTL

Apr 15, 02:19 PM

Yesterday I reported a surprisingly OK moment of being marketed to in Twitterland, and Laura Fisher talked about how we should maybe not overreact to what's emerging with marketers in Twitter (agree!) but at the same time ... man, this could get really sucky:

"At some point it will become tiresome, and then I’ll turn off notifications and I’ll miss following back some cool, innocent and interesting people. Which will be a shame, and will definitely diminish the delightfulness of Twitter."

Today, I got a notification from Twitter saying that Meijer is following me on Twitter:

Based on what I was talking about yesterday in terms of Relevance and Value, I went ahead and clicked thru from the email:

See the offer there for $100 off a "funky" outdoor storage box thinger? I opened a different browser and went to the homepage of Meijer.com:

See how that same product is being offered to any old whoever might visit Meijer.com for the same discount? This is exactly the opposite of how you do marketing in a space like Twitter. I'm so not gonna follow you back if there's nothing relevant or valuable to me for having done so.